Because services are not touchable, marketing messages for services achieve more than promote services. Communications make services more tangible, and offer prospects something firm to measure.
As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, yells loudly and beautifully for [...]
Archive for January, 2010
January 31st, 2010
Communicating a Service Offering in Cairns
January 23rd, 2010
Best Australian Online Shopping Sites Featured On New Portal
HelpMeSis.com.au is a brand new website that acts as a portal featuring the very best Australian online shopping sites and information websites. The comprehensive and well-researched website has been two years in the making and saves women valuable time and frustration by only showing the best and most relevant websites in each of the many [...]
January 20th, 2010
Jet Power and the Birth of the Jet Aviation Age
The invention of jet propulsion was ideal for fighter aircraft. Although at first it reduced range and endurance and often increased the take-off run. The German Messerschmitt Me 262 and the British Gloster Meteor twin jets saw action in 1944, together with the tailless Me 163 rocket interceptor which sacrificed range and endurance for astounding [...]
January 15th, 2010
Welcome to Cairns Queensland
Joy, warming sun and images of a stress-draining summer break, these are perfect ingredients for the holiday of your life when you trek to Cairns and God’s own Queensland.
Blessed with a holiday climate most of the year, boasting temperatures in the summer months (October-April) of 29-33 degrees C, and winter months (April-October) 25-29 degrees C, [...]
January 2nd, 2010
Fundraising
Fundraising is exactly what the word implies - it’s the process by which non-profit organisations raise money, by requesting donations or selling products or services. Fundraising is a significant way that these community groups obtain the money that’s required for them to perform their operations, and pay for the facilities and programs that the group [...]
under: Uncategorized
January 2nd, 2010
Relationship Marketing Fundamentals
As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections [...]