Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.
The USP, or unique selling proposition, formula was developed [...]
branding's tag archive
February 2nd, 2009
Establishing a Unique Selling Proposition
January 2nd, 2009
Validating Your Company’s Brand Positioning
Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your market finds credible and appealing.
For instance, one of our clients sells a wide range of windows and home hardware to the public through shops. We wanted to find out what the right [...]
Recent Comments
Blogroll
-
- Antivirus Reviews
- Australian Web Directory
- Brisbane Web Designer
- Cheap airfares
- cheap airfares
- cheap domestic flights
- Cheap flights
- cheap holidays
- cheap holidays
- cheap international flights
- cheap international flights
- Classic car hire
- CTO Blog
- Fat removal
- FIFA Player Agents
- fiji holidays
- flights to london
- food safety course
- Forex Trading
- Fundraiser ideas
- Fundraisers
- Fundraising ideas
- gold coast holidays
- Home based business for women
- honeymoon packages
- Ideas for fundraising
- Laser hair removal
- new zealand holidays
- qantas
- queensland holidays
- Sales Training
- School fundraising ideas
- seo packages
- Skin needling
- Tech Resources
- Techie Talks
- Travel agent
- travel insurance
- Vintage car hire and rental
- Web design Brisbane
- Wedding Planning
- Work from home